Start with the financial picture
Put balances, trends, and account health first so users can understand where they stand at a glance.
Rethinking Rho mobile
Over time, Rho’s mobile Home became the place for everything, from balances and card spend to setup tasks and product updates, all given the same weight. Reorganized the app around what matters most: the financial picture first, quick actions and the tasks that need attention close at hand, and a clearer way to move between products and businesses.
What's included
- Admin Home
- Top navigation
- Bottom navigation
- Notifications
One screen, too many jobs
Over time, Home became the place for everything: balances, tasks, card spend, quick actions, accounts, and product updates.
Setup took over prime space
Onboarding lived above core financial information.
Tasks piled up at the top
Every task lived at the top of Home, with no way to clear what wasn’t relevant, making the list easy to tune out.
Balance was buried
Core financial information appeared only after tasks, instead of leading the Home experience.
Every card got equal attention
Each card appeared with the same weight, regardless of which one actually needed a decision.
What should Home prioritize?
Instead of giving every product and task equal weight, I reorganized Home around the information and actions users need most often.
Keep key actions within reach
Make common money movement actions immediately accessible without letting them dominate the experience.
Reveal detail as it becomes relevant
- Accounts
- Money movement
- Credit spend
- Recent transactions
Less noise, more clarity
A clearer hierarchy puts the financial picture first, keeps common actions close, and lets detail unfold naturally as users move through Home.
Start with the financial picture
Put balances, trends, and account health first so users can understand where they stand at a glance.
Rho accounts
Operating•••• 1234$4,000,000.00Payroll•••• 6789$200.00
TreasuryUp to 4.27% yield$2,000,000.00
Rewards1.5% cashback$0.00
Operating•••• 1234$4,000,000.00Payroll•••• 6789$200.00TreasuryUp to 4.27% yield$2,000,000.00Rewards1.5% cashback$0.00And4 more accounts
Accounts at a glance
See your accounts and balances in one place, with the details that matter close at hand.
Money movementApril 2026
Total inflows$100,225,205.00
Ruth Watkins$20,000.00
Ruth Watkins$20,000.00ACAlice Clark$5,205.00
JDJohn Doe$502.12
Total outflows-$64,318,440.00
GPGusto Payroll-$42,000.00
AWAmazon Web Services-$6,812.40
FIFigma-$1,200.00
Money movement
Track inflows and outflows to understand how your money is moving.
Credit spendApr 15 - May 15
Balance 
$48,000.00
$48,000.00Settled$48,000.00
Pending$552.25
$0.00/ $80,000.00
Settled$0.00
Pending$0.00
Available$80,000.00
$70,000.00/ $80,000.00
Settled$48,000.00
Pending$0.00
Available$10,000.00
$79,000.00/ $80,000.00
Settled$48,000.00
Pending$0.00
Available$1,000.00
Credit, in context
See credit spend, available balance, and usage without leaving Home.
Uber PendingJan 15, 2026-$25.00
Indigo HotelJan 13, 2026-$150.89
AmtrakJan 12, 2026$8.17
Kwik TripJan 12, 2026-$62.65- Nori SushiJan 10, 2026-$40.22
See your money in motion
Recent activity makes changes in the financial picture tangible.
A fresh look
Updated cards, controls, and iconography create a cleaner, more cohesive Home experience.
New
Old
A clearer way through Rho
As Rho expanded across more products and workflows, we needed a clearer way for users to move through the app and find what they need.
A clearer top bar
Account context and key utilities stay accessible without competing with the page.
Before
After
A little personality, built in
Dynamic messages bring a lighter moment to Home without getting in the way.
Businesses, one tap away
Moving the business switcher into the top bar made it easier to access while following a familiar mobile navigation pattern.
- Easier access
- A mobile-native pattern
- One business? Straight to settings.
Businesses
- Grhow Inc.Account owner
- APAppleAccount owner
- LOLoom, Inc.Account owner
Adaptive navigation for every workflow
The new navigation adapts to how people use Rho: across roles, platforms, preferences, and movement through the app.
A new destination, built from scratch
Rho previously had no in-product notification center. We introduced Notifications as a primary destination, keeping important updates within reach throughout the app.
Designed to adapt
The same navigation adapts to the platform, motion preferences, and how users choose to interact with it.
Native to each platform
The navigation adapts to each platform’s system conventions instead of forcing the same treatment everywhere.
iOSHome indicator
Android: GestureGesture navigation
Android: 3-buttonSystem navigation buttons
Collapse it your way
Keep the collapsed navigation where it feels most natural.
Respects your motion preferences
The same navigation, with motion adapted to the user’s preference.
Bringing notifications into Rho
Important updates lived primarily in email. Rho had no dedicated place to see what needed attention or what had changed.
Built from scratch
A new system for surfacing what needs attention and what’s changed.
- 20Notification types
- 6Product areas
- 2Priority states
Notifications, out of Home
Important updates previously competed with everything else on Home. Giving notifications their own destination made them easier to find without adding more noise to the main experience.
Action when needed. Context when not.
Notifications are separated by whether they require something from the user or simply keep them informed.
Waiting on you
Requires your attention.
Missing information20m
You have 5 expenses that need information.Expense to approve1h
3 expenses are waiting for your approval.Recent updates
Keeps you informed.
Card charged2h
Your card ending in 1234 was charged $144.00.Transfer completed4h
$5,000.00 transferred to Operating account.A system behind every notification
Each notification is defined by the same five attributes, creating a model that could scale across products and use cases.
Product areaExpenses
AudiencePersonal
OriginSystem
PriorityWaiting on you
TriggerEnd of day
How the framework maps to real notifications.
| Notification | Product | Audience | Origin | Priority | Trigger |
|---|---|---|---|---|---|
| Expense incomplete | Expenses | Personal | System | Waiting on you | End of day |
| Expense awaiting approval | Expenses | Team | System | Waiting on you | When submitted |
| Card fraud detected | Cards | Personal | System | Waiting on you | Immediately |
| Verify ownership structure | Compliance | Team | Request | Waiting on you | When requested |
| Card transaction | Cards | Personal | System | Recent updates | Immediately |
| Transfer complete | Banking | Personal | System | Recent updates | On completion |
| New team member | Users | Team | System | Recent updates | When invited |
Handle what matters, right away
Actionable notifications open the exact item that needs attention, so users can act without finding it again in the product.
Monday, July 5
9:41
RhonowA relevant update arrives
See what needs attention before opening Rho.
Tap, and Rho opens
The notification carries the destination with it, so there’s no hunting for the item once the app is up.
Open in context
Rho lands on the exact expense that needs attention, ready to act on.
Keep moving
Approve, then continue straight to the next item in the queue.
Skip what can wait
Swipe an expense aside and the next one moves up, without losing the place in the queue.
Pile cleared
When nothing is left waiting, Rho says so, and points to whatever still needs completing.
Less on Home.
More within reach.
Instead of asking Home to surface everything, the redesigned experience gives each part of the product a clearer role, helping users understand their finances, recognize what needs attention, and move directly into the right workflow.
A clearer Home
Home is now centered around understanding your financial picture rather than competing with notifications and tasks.
A dedicated notification center
Notifications have a dedicated home, separating important updates from the core financial overview.
Focused task views
Actionable notifications lead into focused experiences designed around the specific task the user needs to complete.
